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At West Quay, we combine decades of operational experience with innovative, AI-powered tools to create integrated, data-driven business solutions that enhance accuracy, insight, and control.

Infinity: Our Core System

Our proprietary mail order, CRM and stock management database, Infinity, has been developed and refined over more than 30 years. Highly flexible and fully customisable, it allows us to tailor workflows around each client’s business model — capturing order, payment and customer data efficiently and securely.


Infinity also enables real-time performance tracking and work-in-progress (WIP) monitoring, ensuring every stage of our operation — from order capture and fulfilment to customer service — runs smoothly, transparently, and on schedule.


Through the Client Dashboard, you gain browser-based access to live performance data, with reporting across:

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  • Response and Fulfilment

  • Financial

  • Stock

  • Customer Service and Satisfaction

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Alternatively, we can interface directly with third-party hosted systems via secure, high-speed connections — ensuring seamless integration with your existing infrastructure.

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AI-Enhanced Quality & Compliance

Working with AI-Comms, we have integrated a suite of AI solutions to improve service quality and operational insight.


SIGMA, our fully integrated, advanced anthropomimetic voice AI, delivers natural, human-like conversations, adapting in real time to tone, pacing and sentiment. It combines speech recognition, natural language processing and large language models to create meaningful, context-aware interactions.


Complementing this, VoxScore provides AI-driven call analysis and compliance monitoring. Using semantic analysis and speech scoring, it automatically assesses clarity, empathy and adherence — turning call data into structured insights and performance dashboards.


Together, SIGMA and VoxScore create a continuous improvement loop — powering faster response times, better quality assurance and stronger compliance.

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Knowledge Base & Support

Our internal knowledge platform, SOLAR, centralises all client documentation, workflows and training resources. It ensures that both human agents and AI systems access consistent, accurate information, supporting faster resolutions, higher accuracy and enhanced service quality.

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Data, Security & Compliance

West Quay is fully PCI-DSS compliant and operates within the latest GDPR guidelines, ensuring all customer and transactional data is processed with the highest levels of security and transparency.

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